Cooking at home: Popular trends during the epidemic season

1. The rise of the home cooking trend
Global market research provider Mintel found that 55% of people plan to cook more from ingredient selection, processing to finishing, since the Covid-19 outbreak.

According to research by marketing and sales firm CPG Acosta, nearly two-thirds of shoppers said they cook and stay at home more during the pandemic. Specifically, the number of people eating breakfast at home every day increased by 10%, the number of people eating lunch at home every day increased by 14%, the number of people having dinner at home every day increased by 13%.

Work from home online: help people spend more time with family and cooking because there is no time to travel. Besides, eating at home will ensure more health because after eating, people can rest at home, thereby avoiding the risk of Covid-19 infection in the community.
Government's order to distance: Restaurants and eateries are gradually closing, take-out services are also restricted, forcing people to carry out dining and entertainment activities at home. Therefore, people go to the kitchen more to prepare meals for themselves and their families.
From being forced to change their cooking habits due to the above objective reasons, people are gradually finding the health and spiritual values ​​that cooking at home brings:

Safety assurance: Housewives take the initiative in all stages, from selecting raw materials to purchasing, preliminary processing to processing and finishing, so consumers will feel more secure. The whole family can enjoy delicious and completely hygienic food.
Family bonding: Cooking at home helps family members spend more time together, performing different stages of cooking together. From there, people will open their hearts more and easily share their inner feelings with each other.
Find joy in cooking at home and tend to maintain this habit after the pandemic: CPG Acosta research proves that 92% of families will continue to eat at home regularly after the pandemic. According to Tesco's research on home-cooking trends, 34% of respondents feel more relaxed, 25% feel calm and 21% feel that cooking also has a healing effect.